Using colloquial language that would be used on the work site to connect with the target audience is the main theme of the idea, in reference to actual problems that they might face through hidden costs. Whilst keeping the Mobius green and branding
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Strong ideas are often simple, this gives them the ability to be spread across a wide range of media and platforms more seamlessly than needlessly complex ideas.  This is such an idea with potential for almost any media or platform.
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